Toyota Motor Sales, U.S.A., Torrance, California
Interactive Web-based Variable Digital Publishing/Direct Mail
ProAct developed and implemented the e-STARMail wholesale parts marketing system for Toyota dealers which
included a Website they used to custom design direct mail postcards and tri-fold mailers utilizing multiple image and
text variables. Also, ProAct developed a mail list of independent collision and mechanical repair shops for each dealer
and performed all variable digital printing, mailing and reporting services.
Results: Increased sales, increased dealer participation by 30% and direct mail distribution by 100% within first year.
"STARMail is fast and easy…works great on the Web! We’re seeing great results…"
E. C. Peterson Toyota.
"You're doing a great job with STARMail. We only had one $200,000 month before. This year we had four of them!
Best year ever!"
Koons-Tyson Toyota
"Hands down, the best direct mail program Toyota ever came up with."
Toyota of Glen Burnie
