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"We have picked up 10-15 new accounts from sending out the Movin' Parts
magazine in the first two months, and our current customers have increased their
calls to us inquiring about the specials we are running in the magazine. I am
excited to continue our promotions in 2007."
Buick/Pontiac/GMC Dealer, New York
"Everyone at my dealership, from the DP down to the counter guys, loves the new
magazine. The favorite part of the magazine is the $250 pizza offer they created.
Now, all the body shops on his list are calling about the free pizza. It'll cost us a
bit, but it's well worth it. For Jan/Feb, we're gonna change the offer to $500 for
the free pizza and add more names to our mail list."
Chevrolet Dealer, Florida
"I've been on the program for a while now, and I've had the pizza coupon on my
magazines in the past. I'm very pleased with the response I've gotten from it! I'm
getting calls every week from repair shops asking about it. I feel that the
magazine is definitely effective, because when I get those calls, I know that they
are noticing it when it comes in the mail."
Chevrolet Dealer, Arizona
"Since I promoted Powertrain in Movin' Parts Profitmakers, I've had at least five
or six shops I had never heard from before call in on engines and transmissions
and ask questions about our service. Sending the Movin' Parts magazine directly
to my customers is a much better tool than spending $10,000-$15,000 for an ad in
the yellow pages where people have to actually get the book out and spend time
searching through it to find me. I'm going to grow my prospect list out to 100+
miles around my business."
Chevrolet Dealer, Nebraska
"The articles and the promotions have prompted shops to call us more often and
give us a better chance to compete against the aftermarket."
GM Dealer, Kentucky
"I have seen a bigger jump from the Movin' Parts than anything else we have
done. I think we have picked up somewhere near 40 or 50 new customers since
we started on the program."
Chevrolet Dealer, Nebraska
"The Movin' Parts Program has absolutely been a valuable tool for building my
wholesale business. I have shops that will read an article in the magazine and
when they call in they will talk about it."
Chevrolet Dealer, Virginia
"Movin' Parts has been a successful program for us. We have had a response
from all of the specials we have sent out with it."
Chevrolet Dealer, New Mexico
"Having it out there is keeping me in the minds of the smaller shops. I have
noticed a definite increase in calls from the smaller shops that I have sent it to."
Buick/Pontiac/GMC Dealer, Arizona
"These days, it's very rare that someone takes the time to let us know what's out
there. We (parts managers) are continuously asked to do more with less and we're
always busy so it's hard to stay on top of all the information that's available to us.
Thank you for calling and showing me all these neat things that are available to
me and our wholesale business."
Pontiac/GMC Dealer, Georgia
"With all the new computer systems that we are having to use now and everything
we need to remember, I really like having somebody on the phone that can help
me through the Movin' Parts website and submission process. We'll be setting up
our March/April coupons next week."
Chevrolet Dealer, Arizona
"I'm looking to expand my mechanical wholesale business, and I really like the
site. I spent about five minutes playing around with the mailing list just to see
how I could create my list in different ways. This is way cool. Honestly, I didn't
think I would be interested in calling you back, but give me your phone number.
The mailing list function is so easy to use and could become a great tool for my
advertising."
Pontiac/Chevrolet Dealer, Chicago
"This is the cat's pajamas! When I was parts manager of a dealership years ago, I
put together a direct mailing program on my own, but the time and hassle of
getting postage together was just too much trouble. I really like this because all of
that is taken care of through Movin' Parts. I've never used Movin' Parts before,
but I've now added 600+ to my mailing list and created a mechanical and a
collision magazine for the March-April promo period. I'm excited about this
program."
Chevrolet Dealer, New Jersey
"I like this! Wowee! We're getting ready to do a big wholesale push soon and this
will work great. What I really need to do is tie-in competitive offers from GM
(like lamps) with my promotion specials in Movin’ Parts. I've created a mailing
list of 374 for my first mailing."
Chevrolet Dealer, Florida
"This is awesome! I'm in an area that is fairly saturated with dealers, but in the
nine months I've been on the job, I've been able to really grow the wholesale
business and I want to find more ways to keep it growing. Through the radius
search, I've found 640 shops in my 10 mile radius!"
GM Dealer, New York
"I was told by GM Powertrain that you had a really good mailing list for repair
shops and that I should look at it. I've looked at the list and it's outstanding. I've
added my entire five mile radius of 260 shops and I'm looking to add more in the
future."
Chevrolet Dealer, Maryland
"This will be an excellent tool for my outside sales guy. I'll have him call up all
the shops on our list after the magazine drops."
Pontiac/Buick/GMC Dealer, Texas
"I really like the features on the mailing list. I've had a list from Subaru of
independent shops in a 50 mile radius around my dealership, but when I searched
your list, I pulled up 1500+ shops. Plus, your list has sales volume and contact
information provided as well. This is great information for the outside salesman."
Chevrolet Dealer, Tennessee
"Last night I walked through the website. I was completely impressed and I
really loved it. This is great, really cool. I like this and it will work great for my
dealership. This gives me something to show my customers that I care about
them for more than just another sale."
Chevrolet Dealer, Oregon
"I love the Movin' Parts web site and the way it lays out – nice layout. I'm going
to do a collision version magazine next. The mail search function is awesome and
I've already used it and downloaded a list. It's so easy to use and you can actually
see the finished product after you've made your selections. This is a great program
and one way to improve it would be to have some less expensive mailers available
for dealers doing large quantities for targeted programs."
GM Dealer, Washington
"This is great! It goes right along with everything we are trying to do here. I'm
going to a meeting with all of the other Dealers in the Los Angeles area
tomorrow and I'll try to get all of them on board with the program."
GM Dealer, California
"I'm thoroughly impressed with the new program. I've been using the Movin'
Parts program, with minimal success, off and on since the early 80's. You guys
have improved this 1000% over the way it used to be and I've been looking for
something just like this to improve our business. I really like how user-friendly it
is and being able to have so much control over my promotion."
Chevrolet Dealer, Texas
"I've been trying to come up with something to get into the wholesale business.
After touring the website, this is exactly the kind of thing that I've been needing
and it will definitely help me get into the wholesale parts business."
Chevrolet/Buick Dealer, Michigan
"The new format of the magazine is just great, the layout and the information is so
good. Thank you."
Chevrolet/Cadillac Dealer, New York
"I've read the magazine cover to cover and I want to get signed up. I've passed
everything to my Parts Manager and told him to set it up. We are a level 1
Powertrain dealer and sell between 18 and 25 engines and/or transmissions a day!
I really like the magazine because it covers both sides of the wholesale parts
business very well with the mechanical and collision articles. I'm definitely
excited that I can use my Powertrain co-op money toward sending them out."
GM Dealer, South Carolina
"Because of the $100 rebate (insert) on engines, transmissions and transfer cases,
I've sold a couple of extra motors and transmissions. Even though I'm not a
Powertrain dealer, it's been good for me and my business."
Chevy/Cadillac/Pontiac/GMC Dealer, Minnesota
"Insert was the best. If there was an enhancement to that down the road, that
would be good."
Buick Dealer, Pennsylvania
"The Movin' Parts program has been a valuable tool to help build our wholesale
business."
Chevrolet Dealer, Iowa
"Our engine offers have been the most successful for us."
Chevrolet Dealer, Nebraska
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