UD TRUCKS Nissan Diesel America, Inc.
Interactive Web-based Variable Digital Publishing/Direct Mail
In 2006, ProAct and Nissan Diesel Amierca, Inc., agreed that that developing a web-based dealer marketing system for UD TRUCK dealers would result in increased UD TRUCK, parts and service sales. Known as UD.DISPATCH.com, the online dealer marketing system has been successfully implemented for all three dealer business segments - Trucks, Parts and Service.
Through the easy to use and cost-effective system, each dealer can develop a comprehensive database of prospects from an online data pool of over 500,000 businesses ranging from trucking companies, to distributors to landscapers to towing companies. The system allows dealers to segment existing customers from prospects and sort them by vocational groups and industries. Dealers can then develop customized promotional mailers and direct them to each targeted segment.
Results: Increased sales of UD TRUCKS. 100% dealer participation. More effective use of dealer co-op funds.
"ProAct walked me through the program explaining its features. Immediately I could see the potential of this program. The amount of effort needed to create a world class mailer and mailing list is minute compared to what it would take to build one from scratch. The ability to customize the design is great for making it more specific to your target market. The triple mailer attack, Newsletter, Tri-fold, and Postcard, will keep customers/ potential customers well informed on our products. We don’t want them to forget about us, when they think trucks they think us- now that is good advertising! Well Done Nissan Diesel for providing an effective and easy-to-use tool to reach UD TRUCK consumers!"
Montana Trucks & Forklift
