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Situation:
EV Instruments, www.evinstruments.com, a company based in North Kansas City, Mo., began manufacturing the MiMod™, a monitoring and control system for electric vehicles in 2009.
First introduced to the public at the 2009 SEMA Auto Show in Las Vegas in the ECOS Harbinger EV performance car, MiMod provides the EV driver with touch screen controls and the user interface is completely customizable based on the needs of the vehicle owner. Touch screen monitors are available in different sizes and can be mounted either in‐dash or on‐dash. A version of MiMod for commercial fleet trucks is also available from the company. |
Action:
- Marketing, manufacturing, pricing strategies and distribution consulting
- Marketing strategies and implementation of the company's Web site, eMarketing materials, brochures, flyers and client communications
- Future plans include national and international advertising efforts, dealer and distributor sales materials and point‐of‐sale, signage and trade shows/exhibits
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