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Situation:
GM Parts Operations, Grand Blanc, Michigan
Web-based Training Clinic Event Management/Purchase Incentives
The GM Collision Parts Fast-Cash rebate promotion is a national program designed to increase sales of Genuine GM OE Fascia and Bumper Bar parts to Independent Body Shops (IBSs). GM dealers that have body shops also can participate in the program. | |  |
Action:
Program Elements Developed by ProAct. ProAct Marketing Group conceived and developed all program materials, the web site and all digital communications. In addition, ProAct developed the program database for tracking and reporting purposes, and handled fulfillment of the Visa Gift Cards to Body Shops.
- Web site allows Independent Body Shops to apply for rebates after their purchase
- Program communications includes a program flyer and a customizable dealer direct mail piece
- The program was promoted nationally through email blasts and banner ads in automotive trade media directed to Independent Body Shops
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