GM Parts Operations, Grand Blanc, Michigan
Web-based Training Clinic Event Management/Purchase Incentives
Through a web-based application and robust call center activities, ProAct vastly improved the GM Parts Powertrain Clinic program. GM dealers can go online to develop their Powertrain (engines and transmissions) training clinics. The application's Market Mapping module allows GM Dealers to completely manage the details of their clinic including searching prospects online to build their list of invitees. Administrators can check status of participation online in real-time through administrative console. Program includes a post-clinic incentive program for attendees.
Results: Clinics; 74% attendance vs. registrations, 56% prospects, Average attendance of 52, Documented high level of dealer and ISC satisfaction
Post-Clinic Purchase Incentives; Over $261,000 in direct Powertrain sales, 54% conquest business.
"....this is exactly what we need. This is my first time working with you and your group and I have done eight clinics over the years and so far you have exceeded all my expectations and needs. Thanks for all you do, it makes my job easier and hopefully more profitable."
Chevy Dealer
