GM Parts Operations, Grand Blanc, Michigan
Interactive Web-based Variable Digital Publishing/Direct Mail
ProAct revitalized a GM Parts program that had been in decline for many years. Previously called "Movin' Parts,"
ProAct re-badged the program as GM Movin’ Parts Profitmakers. Through a Web-based application built by ProAct,
GM dealers can go online to personalize a bi-monthly parts and service magazine and postcards with multiple
promotional image and text variables of their choosing. Utilizing variable digital printing, magazines and postcards are
produced and then mailed to independent collision and mechanical repair shops.
Results: Increases sales of powertrain, collision and mechanical repair parts, increased direct mail distribution by 300% after first year.
"I've been trying to come up with something to reach our wholesale prospect, and this is just what I've been looking for.
I get a prospect list, with phone numbers and a contact name. And, the coupon offers are perfect. The Pizza Coupon
makes a lot of sense when we try to compete against the aftermarket stores."
Buick/Pontiac/GMC Dealer, California
"This is the cat's pajamas! When I was parts manager of a dealership years ago, I did a direct mailing program on my
own, but the time and hassle of getting postage together was just too much trouble. I really like that all of that is taken
care of through Movin' Parts."
Chevrolet Dealer, New Jersey
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