Design and Marketing Examples - From Concept to Execution

Situation:

• In 2001, Dynasty Motor Car Company introduced a family of proprietary ELSVs (Electric Low Speed Vehicles) branded "it"
• At the time, the market for ELSVs was just emerging with few competitors
• The company and its brand were unknown in the marketplace
• Initially, the #1 priority was to create and image an excitement for the product with investors and potential distributors

Action:

• Graphically demonstrate unique product attributes (modularity, design, styling)
• Create high impact communications to multiple target markets (investors, potential distributors, segmented end users, government)
• Show how the brand could be integrated across all communications segments (investor reports, distributor portfolios, store image guides, both interior and exterior, advertising and direct mail materials, web site, trade show displays, etc)
• Develop a complete marketing plan for the company for implementation after investment objectives were met to include sales goals, marketing objectives and strategies for national advertising, direct marketing collateral/point-of-sale materials and public relations