Design and Marketing Examples - From Concept to Execution

Situation:

Since November 2004, ProAct Marketing Group, Inc. has revitalized the Movin’ Parts program and nearly tripled the circulation. Many dealers have commented that Movin’ Parts Profitmakers has been very effective in helping them build their wholesale powertrain, collision and mechanical parts business

The program consists of a bi-monthly magazine and postcard direct mail program that GM dealers use to promote wholesale parts to ISCs (Independent Service Centers).

Through the programs web site (GMMovinParts.com) dealers can personalize each piece with parts specials and develop a customized mail list from a comprehensive and robust national database of over 250,000 ISCs.

Action:

• Create an easy-to-use, step-by-step system that is cost effective – providing high value to the dealer
• Takes advantage of current, common internet technologies and is highly customizable and "targetable"
• Provides a comprehensive database of customers and prospects
• Gives Dealers What They Want….
• More local marketing control
• Ability to target customers and prospects with traffic builders and information
• Ability to take advantage of their local market knowledge
• Quality communications elements
• Strong brand image with their customers
• "Something they can really use"…something they’ll want to use