Design and Marketing Examples - From Concept to Execution

Situation:

• Build the CARSTAR brand nationally
• Promote uniformity in the system
• Provide franchisees with varying levels of packages and options that will allow them to more effectively
• Promote their business with a professional look at a cost effective price
• Target Audiences; Customers, Insurance Professionals, CARSTAR Franchisees

Action:

• Develop outlined Image Program packages
• Research manufacturers, negotiate costs and establish pricing for Image Program packages
• Produce materials, provide warehousing and fulfillment
• Develop all sales and communications materials and program guide to direct interaction with franchisees to determine site specifications and needs
• Develop a web site that allow for online delivery of comprehensive image and branding guidelines to dealers/distributors
• Dealers/distributors can view image program elements and guidelines and then submit a picture/measure package to headquarters
• Based on the input, headquarters prepares a before and after online brochure and recommendation for each location, both interior and exterior
• Ordering of image elements is handled online
• Website is available to dealers / distributors 24/7 in order to view image and branding guidelines
• Dynamics of the Web-base program allows dealers / distributors to quickly visualize how the program can transform their location’s image
• Interior graphics kits are modular and designed to create a standard look for any size of location
• Design templates are fully outlined and a toll-free hotline is available for layout assistance
• Each location's recommendation is custom designed based on the picture / measure input submitted online