ProAct designed, developed and implemented a national CARSTAR exterior and interior facility identity program for the over 250 CARSTAR Quality Collision Service shops in the U.S. Program included a Web-based “virtual store” capability whereby franchisees can submit interior and exterior photos of their store and then view a recommendation of how their store will appear with the new graphics and permanent visual display elements in place. Prior to this program, the franchisees had inconsistent national and local identities; they were located in buildings of various sizes, construction, materials and colors; and no national exterior/interior facility image/identity program existed.